$12K Campaign More Than Doubles ROI, Driving $27K+ in Revenue
Overview
Dawson’s Electric & Air, a trusted HVAC and electrical provider serving Fuquay, Raleigh, and Wake County, NC, partnered with Bedrock Markets to generate demand during a key promotional window.
With over 2,400 five-star reviews and a reputation for small town friendliness with big-company professionalism, the goal was to drive both immediate service calls and high-value installation opportunities.
Bedrock implemented a coordinated direct mail and digital campaign to reach homeowners across multiple touchpoints and convert interest into measurable revenue.
Revenue Generated
Marketing Investment
ROAS
Total Calls
Booked Calls
Installations Sold
Objectives
Drive inbound calls for HVAC tune-ups and system replacements
Promote 0% financing (60 months) and $49 precision tune-up
Increase visibility across targeted neighborhoods
Marketing Strategy
Address-matched digital banner ads throughout the campaign
Dedicated tracking number for clear attribution
Unified creative with Amana branding and strong calls-to-action
ROI Breakdown
Entry-level tune-up offers generated initial engagement, while financing incentives supported conversion into higher-value system installations.
Channel Highlights
Direct Mail:
Primary driver of initial response and inbound calls
Banner Ads:
Reinforced messaging and increased campaign frequency
Offer Strategy:
Combined low barrier entry with high-value conversion opportunities
Call Tracking:
Enabled accurate measurement of campaign performance
Key Takeaway
when supported by strong offers and clear attribution.
Ready to Grow Your Leads?
Let’s build a high-ROI direct mail campaign for your business.
Book a strategy call today! 📞 530-345-3280