Connected TV
(CTV)
for Home Services Companies
Put Your Brand on the Biggest Screen in the House
What is CTV Advertising?
CTV (Connected TV) advertising delivers commercials through streaming television platforms instead of traditional cable or satellite TV. These ads appear on the streaming services homeowners already use every day through smart TVs, streaming devices, and apps.
Examples include:
Hulu
YouTube TV
Roku
Peacock
ESPN+
Unlike traditional television advertising, CTV allows home service companies to target specific service areas, homeowner audiences, and neighborhoods with far greater precision and measurable performance.
Here’s How Bedrock’s
CTV Advertising Works
1
A Homeowner searches online for specific home-services or equipment
2
We capture their computer (IP) address during the search
3
We deliver streaming TV spots to their home TV screen.
The result is increased visibility with homeowners who are already showing interest in the services you provide.
Also, CTV campaigns can be strategically aligned with:
Cost-Effective Contrasted to Traditional TV
-
Who sees your TV Spot?
- What is the normal Price/Spot?¹
- Cost per Thousand (CPM) Views¹
- Target a Zip or City?
- Target Homeowners?
Depending on the size of the market ¹
Traditional Broadcast TV
Connected TV
Traditional Broadcast TV
Depending on the size of the market ¹
Connected TV
Depending on the size of the market ¹
Major Benefits of Connected TV
CTV advertising allows home service companies to achieve highly targeted exposure at a fraction of traditional television costs.
This makes CTV an affordable option for local home service companies looking to expand brand awareness without committing to massive television budgets.
The Power of Non-Skippable Advertising
One of the biggest advantages of CTV advertising is that most placements are non-skippable, forced-view ads.
That means:
Viewers must watch the whole commercial
Ads typically achieve high completion rates
Your message receives full-screen attention
Homeowners are more likely to remember your company later
Compared to social media and other fast-scrolling digital channels, CTV creates a more focused and engaging viewing experience with far less distraction.
Multi-Touch Neighborhood Marketing
When homeowners repeatedly encounter your brand through:
Streaming TV commercials
Company vehicles in the neighborhood
Street teams and local outreach
…it creates stronger brand recall, increased trust, and higher response rates.
The result is a more connected, recognizable presence throughout the neighborhoods you serve.
Why
Bedrock Markets?
At Bedrock Markets, we help home service companies combine the power of television-style brand awareness with modern digital targeting strategies.
Our CTV approach is designed to:
Increase neighborhood visibility
Support local marketing efforts
Improve brand recall
Build homeowner trust
Deliver measurable awareness growth
With strategic targeting, compelling creative, and measurable reporting, CTV can become a powerful addition to your overall home services marketing strategy.