Royal Aire’s
“Gift Yourself Comfort”
Campaign
Overview
Royal Aire’s holiday campaign paired a $700 Amazon gift card with 0% financing to drive HVAC and solar installs. It positioned home upgrades as a festive gift, blending comfort, efficiency, and holiday cheer into a compelling offer.
Revenue
$420,000
Marketing Spend
Net Profit
$122,400
Return on Investment
9x
Objectives
Leverage Seasonal Promotion
to attract new customers
Boost Brand Visibility
through a combination of traditional and digital marketing channels
Amplify brand reach
across channels.
Marketing Strategy
We utilized a well-rounded mix of channels to promote the campaign:
Banners & Billboards:
Eye-catching, broad-reach ads.
Email:
Targeted, direct engagement.
Video:
High-impact Highly-targeted spots aired in specific geographic areas.
Website:
Pop-ups and a custom landing page optimized for conversions.
Social Media:
We leveraged multiple social media platforms to maximize campaign reach and engagement.
ROI Breakdown
The 9x ROI reflects $9 earned per $1 spent, outpacing industry norms (e.g., HVAC campaigns often see 5-7x ROI per WebFX 2025 data). The $700 gift card likely slashed hesitation, while 0% financing fueled big-ticket buys—$420,000 in sales from a $11,971.72 investment was amazing.
Channel Mix Effectiveness
Billboards/Banners (40% reach):
High visibility, low cost-per-impression.
Email (45% Open Rate):
Our precision-targeted email campaign reached 2,835 recipients, achieving a 45% open rate—well above the industry average of 20-30% (OptinMonster, 2025).
Additionally, our email strategy aligns with industry benchmarks for ROI, which averages $36-$40 for every $1 spent on email marketing.
Video (20% engagement):
Emotional pull. A total of 65,167 targeted views.
Website (10% lift):
Pop-ups and landing pages gave a crisp user experience and drove action.
Takeaways
Killer Incentive:
$700 + 0% financing sparked urgency.
Channel Synergy:
Traditional (billboards) and digital (email/web) amplified each other.
Profit Power:
9x ROI sets a gold standard for HVAC/solar promos.
Conclusion
Royal Aire turned a holiday campaign into a $122,400 profit machine, proving bold offers and smart channels can redefine seasonal success. This is a blueprint for marketing achievement.