ServiceOne Turns $15,642 in Spend into $42,000 in
Closed Revenue
Overview
ServiceOne Air Conditioning & Plumbing, an HVAC contractor, ran a direct mail and banner ad campaign with Bedrock and tracked every customer it produced in Scale Engine, from first booking to closed job.
The investment paid off, BIG time. On $15,642.20 in spend, the campaign produced $42,000.35 in closed revenue, a 2.7x closed ROAS. Counting estimated and sold work still in the pipeline, total revenue potential reached $52,406.80, a 3.4x potential ROAS.
Campaign dates: October 21 to December 31, 2025.
Channel: Direct mail and banner ads.
Closed Revenue
Spend
ROAS (Closed)
Revenue Potential
ROAS (Potential)
Paying Customers
Figures from the ServiceOne Scale Engine Revenue Summary. Revenue Potential = Estimated + Sold + Closed revenue. Dollar figures on cards are rounded to the nearest dollar.
How the Pipeline Breaks Down
76 Customers:
Generated by the campaign and tracked in Scale Engine.
48 Booked:
Customers who booked with ServiceOne, with 5 canceled.
42 Matched/Run:
Customers matched to the campaign and run by the team.
23 Paying:
Customers who paid, producing $42,000.35 in closed revenue.
Key Takeaway
Every dollar ServiceOne put in came back about 2.7 times over in closed revenue, with another $10,406.45 in estimated and sold work still in the pipeline.
$10,406.45 = $9,035.76 estimated + $1,370.69 sold (simple math).
The Situation
ServiceOne wanted marketing it could measure in real dollars.
Every customer needed to be tracked from booking to a closed job.
The Revenue Pipeline
That’s $42,000.35 in closed revenue from $15,642.20 in spend.
Estimated
Revenue
$9,036
Sold
Revenue
$1,371
Closed
Revenue
$42,000
Closed Rev. per Paying Customer*
$1,826
*Simple math: $42,000.35 closed revenue / 23 paying customers = about $1,826.10.
Results
Proof it Worked
$42,000.35
in closed revenue on $15,642.20 in spend
2.7x
closed ROAS and 3.4x potential ROAS
76 customers,
48 booked, 23 paying
$52,406.80
in total revenue potential
“We’ve been doing business with Russ and his Bedrock Team for over 20 years. They are responsive, and make marketing work for us.”
Billy Gouty
Owner, ServiceOne
Figures are from ServiceOne’s Scale Engine Revenue Summary. Estimated and sold revenue are not yet closed and are not guaranteed. Per customer figures are simple math on the reported totals. Past results do not guarantee future results.
Ready to Grow Your Leads?
Let’s build a high-ROI direct mail campaign for your business.
Book a strategy call today! 📞 530-345-3280