Direct Mail Campaign Case Study
How a Family-First HVAC & Plumbing Company Achieved 339% ROI With Targeted Direct Mail
Comfort Provider Since 1946
For generations, this company has delivered reliable home comfort services with a family-first mindset. Built on the belief that customers should always be treated with respect and care, the organization focuses on honest recommendations, transparent pricing, and dependable service.
With no-commission service technicians, careful hiring standards, and an experienced team, the company remains committed to doing what’s right—every visit, every time.
Revenue
$95,720
62 booked appointments
Marketing Spend
$17,374
Net Profit
$59,042
Return on Investment
339.83%
Campaign Objective
Increase plumbing, septic, and HVAC service bookings
Strengthen brand recognition in key service zones
Create a reliable, measurable flow of high-value leads
To reach these goals, we launched a multi-channel direct mail campaign supported by digital banner ads.
Our Strategy
Precision Audience Targeting
We identified high-value homeowners most likely to need plumbing, septic, or HVAC services, ensuring zero wasted spend.
High-Impact Direct Mail
Beautifully designed mailers communicated core differentiators—family values, trusted service, and honest pricing.
Reinforcing Banner Ads
Digital ads kept this company top of mind, increasing frequency and boosting conversion rates.
Clear, Trust-Building Messaging
The campaign used their strongest advantage: 75+ years of being the trusted, family-owned choice in the local area.
Campaign Results
Reach & Engagement
14,488 households reached
107 responses
Response Rate: 0.74% (strong for home services)
Leads & Revenue
62 booked appointments
$95,720 in estimates provided
$59,042 in closed revenue
ROI Performance
Campaign Spend: $17,374
ROI: 339.83%
Average Ticket: $3,588
Why the Campaign Worked
A Trusted Brand Story
Multi-generation, family-first identity resonated strongly with homeowners.
Zero-Waste Targeting
Mailers reached only the most relevant homes, increasing response quality.
Multi-Touch Advertising
Follow-up banner ads created consistency and improved recall.
High-Demand Service Categories
Plumbing, septic, and HVAC needs often require immediate action—perfect for direct mail response.
Conclusion
Their reputation for honesty and quality, combined with smart targeting and strong creative, demonstrates how direct mail continues to be one of the most effective marketing channels for home-service companies.
Ready to Grow Your Leads?
Let’s build a high-ROI direct mail campaign for your business.
Book a strategy call today! 📞 530-345-3280