As the holidays roll in and heaters work overtime, December is one of the best months to finish the year with purpose. For HVAC contractors, this is more than just the end of another quarter — it’s your chance to tighten up operations, reconnect with customers, and set the stage for a profitable start to the new year.
If you want to start the next season ahead of the competition, here are five simple but powerful ways to close the year strong.
1. Run a “Last Chance” Service or Rebate Promo
Homeowners love a good deal — especially when there’s a deadline. If you have manufacturer rebates, energy credits, or maintenance plan discounts that expire at year’s end, now’s the time to promote them.
Try phrases like “Book before December 31st to lock in this year’s pricing!” or “Last call for winter rebates!” in your social posts, emails, and website banners. That urgency helps convert interest into booked jobs.
Pro Tip: Update your Google Business Profile and website with your current promotions to catch searchers looking for “HVAC specials near me.”
2. Send a Year-End Thank You Email
Customers remember the companies that make them feel appreciated. A quick thank-you email can build trust, inspire reviews, and even generate referrals.
Include a short recap of your year — new services, local awards, or community involvement — and end with a simple message: “Thank you for trusting us with your home comfort. We look forward to serving you again soon.”
SEO keywords to include: HVAC customer appreciation, HVAC holiday email, HVAC year-end marketing
3. Ask for Reviews While You’re Top of Mind
Google reviews remain one of the strongest local ranking signals for HVAC contractors. December is ideal for requesting them because your customers likely interacted with your team during the heating season.
Include review requests in your follow-up texts or use QR codes on invoices and service tags. A few fresh, five-star reviews can push your business higher in local search results heading into the new year.
4. Refresh Your Digital Presence for the Season Ahead
Before you clock out for the holidays, do a digital cleanup:
- Double-check that your holiday hours are accurate on Google, Yelp, and Facebook.
- Refresh your homepage banner with a winter theme or year-end promotion.
- Remove expired offers or outdated content that mentions past dates.
These small updates improve your SEO and help customers see that your business is active and reliable.
5. Plan Your Winter Marketing Now
When the new year hits, you’ll want your campaigns ready to roll. Start drafting your social posts, email newsletters, and PPC ads for early winter promotions — like maintenance plan renewals, ductless mini split installations, or new-year energy savings tips.
Tools like Rocket Boost by Bedrock Markets can help you stay consistent all year long — giving you ready-to-post HVAC content and templates to grow your visibility without burning out your marketing team.
Final Thoughts
The end of the year doesn’t have to be slow — it’s a golden opportunity to strengthen relationships, boost reviews, and prepare for your most organized season yet. A little focus in December means you’ll hit the new year with confidence and clarity.
So go ahead — celebrate your wins, thank your customers, and keep your marketing momentum strong all the way through winter.
